Meet David


David D. Marshall was born and raised in the Panama Canal Zone, and came to the United States when he was 18 years old. He enlisted in the US Army and has served over 34 years with the military, 12 of those years on active duty. David has deployed to over a dozen countries in Central America, Central Asia, Africa, and the Middle East. Between two active duty stints he worked as a police officer in Asheville, NC.

David attended the University of North Carolina at Asheville as an undergraduate, writing a column for the school paper, serving as student government senator, and volunteering as a translator at the local Red Cross employing his language skills in Spanish, German, and Russian. He also worked with the homeless community, assisting its members in running their own newsletter. After graduating cum laude with three majors and two minors, he attended law school at the University of North Carolina, graduate school at Duke University, and wrote a monthly column for the town newspaper, The Chapel Hill News.
David’s postgraduate career includes work at a law firm in North Carolina, and later in the mayor’s office at the City of Atlanta. There, as senior policy manager, he gained critical budget and policy analysis and management skills and managed an extensive portfolio of complex public safety projects.
David came to La Crosse in 2012 when his wife, Shelley Hay, accepted a position with UW-La Crosse as a tenure track professor in the Modern Languages Department. At Logistics Health Inc. (LHI), David is the supervisor of operations in the Veteran Services department, leveraging technology and managing business cycles to improve operations. His graduate-level coursework in qualitative and quantitative research methods, statistics, and microeconomics makes him well-qualified to evaluate evidence-based processes. His legal background has also prepared him well to navigate the relationship of compliance regulations with functional management.
David volunteers his time and resources at LHI to help fundraising events for various projects and community members in need, as well as for non-profits like New Horizons, WAFER, the American Red Cross, and United Way. A member of the Military and Veterans Advisory Board (MVAB), he facilitates events that benefit Veterans. The MVAB is active in the community, building awareness through volunteering at Freedom Fest, GI Need a Cup of Joe Café, Freedom Honor Flight, Dinner of Giving for Homeless Veterans, La Crosse Stand Down for Veterans and events at the Tomah VA.
David’s favorite volunteer events include working as a captain for Freedom Fest, a La Crosse-based celebration sponsored, organized, and hosted by LHI held in honor and support of members of the military. Over the years, Freedom Fest has raised a total of over $750,000 for Veteran causes, and $150,000 for educational scholarships. He also volunteers for the Freedom Honor Flight, a La Crosse-based organization that flies “our Veterans to Washington D.C. to visit the memorials that stand in their honor.”
While in Africa, David enjoyed spending his free time caring for orphans at L’Orphelinat Ste-Thérèse in Djibouti.

David’s passions include spending time outdoors with Shelley and their dog Taggart; his daughter, Morgane, when she is home from college, and the Beer By Bike Brigade events. A private pilot for 35 years, he is also a licensed scuba diver and skydiver; he enjoys acting in community theatre when time allows. An award-winning published poet, he also enjoys working on his first novel in his spare time. He is a member of the Veterans of Foreign Wars and The American Legion. As member of the La Crosse Rotary After Hours, David contributes his time, talent, and money to various community and international projects.
David Marshall is a member of the US Army Reserve. Use of his military rank, job titles, and photographs in uniform does not imply endorsement by the Department of the Army or the Department of Defense. [DoD Instruction 1344.10 Paragraph 4.3]